What is SEO?
Search engine optimization, popularly known as SEO, can be described as the process of optimizing web pages and the content in these pages to increase visibility and become more attractive to search engines like Google, Yahoo, Binge. SEO makes it easier for the search engine indexing software (Crawlers) to find, index, and scan a site. This is normally done, hoping that the search engine will display your page as a top result in the result page when scanning, indexing, and finding.
How do search engines such as Google, Yahoo, and Bing determine which pages to return in response to what a user searches for?
So, many people may wonder how the search engines like google determine which websites will be displayed on the top result page following SEO. Here is how to get traffic to your site and increase your business visibility through SEO.
Search Engines like Yahoo, binge, and google look for high-quality information relevant to the searcher’s question. The search engine algorithm is very complex, and thus the relevance is determined through crawling through a website content to find out if the content there is relevant to what a searcher wants based on keywords.
People’s engagement in a site determines quality. Several other factors also determine quality, but the most important one is a site link profile, which means the number of different links connected to a website
mobile-friendliness and Site loading speed
Why Should You Care About SEO as a business?
There are billions of searches done on various search engines searching for high intent traffic each day. Some of these things being searched are direct to your products and services. These people who use search engines are interested in what a business has to offer.
Thus SEO is essential because when your business’s visibility is on the search engine top result display, this will be an opportunity to link with more people, thus helping to solve their problems and becoming a good resource they can trust.
How can Search engine optimization help a business increase customers and revenue?
Businesses can immensely gain from utilizing SEO; they can use search engine optimization to build a powerful presence on search engines to gain more customers and pass their competitors, thus taking their business to the next level. These are some of how SEO can help a business increase customers and revenue. (https://www.rankno1.co.uk/seo/dorset.html)
- User-Friendly Websites
Search engine optimization will help a business to create a user-friendly website that is fast and runs smoothly. The belief that SEO was only about optimizing the search engines is long gone, and a lot of businesses are using it to improve the user’s experience on their sites. (https://www.rankno1.co.uk/seo.html)
A clean, well-structured, and uncluttered website makes a casual visitor want to stay, thus increasing site views and decreasing bounce rates.
- Bringing in more Customers
A website’s main purpose is to increase customers’ numbers and stand out from the competition. Businesses that have their website SEO optimized have an advantage of bringing in more customers and an opportunity of growing two times faster than those without. (Rank No.1)
3.SEO boosts inbound traffic.
Today, many businesses depend on SEO to market their businesses because it helps them attract and boost quality inbound traffic. The advantage of inbound traffic is that it is targeted and grows over time.
- Building brand awareness
SEO makes a website get a high ranking, thus appearing on the search engines’ first page like Yahoo and google. This helps a website be highly visible to potential clients, making them aware of your brand and is likely to trust it more than another that doesn’t have a strong web presence.